Between 2024 and 2025, I led the development of a long-term vision for the Amazon Business Cart and Checkout experience. I partnered with research to organize a cross-functional workshop with stakeholders from product, engineering, sales, design, and research—spanning not only the Cart and Checkout team but also adjacent teams across the buyer journey, from item detail and search to delivery experience.
(Image intentionally blurred. Download deck or schedule call to view)
Our workshop was 3 days long, and consisted of a data-gathering, sharing, and information share where all partners presented learnings, validated customer pain points, and shared ideas. We then spent time prioritizing and aligning on where we would focus our resources in planning for the future.
Following the workshop, I partnered with UX Research to publish a report summarizing our insights, define desired outcomes, and kick off the vision creation process. Over the next year, I engaged deeply with partner teams to understand their roadmaps, goals, and how their work impacted the buyer journey on Amazon Business.
Following the workshop, I partnered with UX Research to publish a report summarizing our insights, define desired outcomes, and kick off the vision creation process. Over the next year, I engaged deeply with partner teams to understand their roadmaps, goals, and how their work impacted the buyer journey on Amazon Business.
Throughout the vision development, I explored seven distinct approaches to solving customer pain points—ranging from off-platform redirection to a radical rethinking of the experience by merging cart and checkout into a single flow. The final solutions reflect extensive iteration, discarded hypotheses, and a focus on high-ROI ideas that meaningfully address customer needs while remaining feasible to build.
Since that presentation took place, a number of projects have been prioritized not only for the 2026 annual planning process, but the alignment I have driven through sharing these proposals within and outside of my direct organization have allowed for some projects to have been resourced for this year, allowing us to not only concept test but gain valuable insights about how impactful focusing on improving our experience can be for our customers and business.
For more information please download the following deck that showcases selected parts of the vision (password protected to maintain confidentiality) as well as projects it has influenced. For a deeper look at this strategic vision feel free to set up some time for us to chat.
